Purpose: Marketing is one of the most exciting professions, and traditional boundaries are continually blurring, new types of communication channels are emerging, and trend-leaders are needing to be approached in new ways. Ad Nite will mix fresh ideas from inside and outside the industry, and people from brands and agencies will interact with leaders from the worlds of contemporary art, fashion and journalism. Presentations will be inspiring and informative, rather than self-promoting, and clients will mix with vendors in a relaxing social environment where creativity is king.
For: “ACA: Advertising & Communication Arts”, Marketing/Brand Managers, Sales Promotion Managers, Account Managers, Planners, PR coordinators, Creative Directors, Market Researchers, Designers and Commercial Artists, CM Directors, students, media…
EditAd Biz: “Why agencies are being left behind - Why agencies are not keeping up and are being usurped by the likes of production companies..." - Graham Thomas (award-winning ad agency CEO, and leading UK exponent of online platform personalization)
Graham spent five years in Japan leading Saatchi & Saatchi before returning to the UK in 2002. Since then, he's been working at the leading edge of the new field of using granular customer transaction data to define retailer and CPG communications, and developing global-leadership capabilities in the advanced personalisation of web, digital, IPTV and mobile retail platforms.
Across 30 years experience, Graham has achieved award-winning advertising agency leadership; led regional and global client management teams with the world's leading advertisers; and has developed numerous new revenue streams. He has lived and worked in the UK, EMEA, US, Japan, Singapore and Hong Kong.
CXO experience includes UK Board Director, UK Vice Chairman, Asia/Pacific CEO and Regional Director, Global Board for Saatchi & Saatchi. When CEO in Singapore, he won Ad Age's 'Global Agency of the Year' and, over a two year period, gained more Cannes awards than any other agency. He was also handed P&G's Robert V Goldstein Award for global advertising excellence for his leadership in building Oil of Olay into the world's leading skincare brand.
When Graham was in Japan, he opened a new hot-house agency for Saatchi with new clients, staff, and $100m plus billing; within 12 months, the agency ranked the third most creative in Japan (Source: Gunn Report) winning awards at Cannes, One Show, and AWARD. Innovative creativity included a Day of Action with Jubilee 2000, creating headline news in the world's media. Saatchi helped adidas achieve their best ever FIFA World Cup sponsorship, and their new business wins included adidas, Virgin, P&G, United Airlines, h-p, Pernod Ricard, DuPont, Mercian and Transition Opticals. The Agency featured in national and international media for its innovative approach to business, office design and staff welfare, and was also famous for the art gallery it opened.
A fuller profile can be found on linkedin
Edit“Innovative POS Solutions with French Creativity and Style” – Fabrice Schindler (
www.passot.co.jp)
Edit"Interactive marketing - Designing for ‘Experience’ in Japan" - Jeff Lippold (
www.diamond-ag.co.jp)
Edit
"How to be a trend-spotter – An innovative agency reports on recent trends in Japan, and how to join their site as a correspondent”
Five by Fifty is Japan's fastest growing Asian consumer intelligence agency headquartered in Tokyo. Part trend think-thank, part innovation agency, Five by Fifty specializes in trend forecasting and analysis, boutique style market research and works with brands to develop an innovation culture to create products and services relevant to market needs. Five by Fifty also runs a hip website (
www.fivebyfifty.com) bringing original Asian consumer trends and analysis to the world.
Presenters' Nicole Fall is Trend Director and founder of Five by Fifty and Patrick Pemler is Research Manager.
PROFILELondon-born Nicole Fall has been based in Asia for 12 years and has extensive knowledge of consumer trends throughout the region.
Making Tokyo her base for the past decade, Nicole established Five by Fifty, a trend analysis
and forecasting agency in 2007 to service clients both in Japan and overseas, with a primary
focus on Asian consumer intelligence.
As well as running a business, Nicole is mother to two bilingual and bicultural children aged four and six. At least once a year she tries to visit a new country or failing that, revisits an old favorite but tries something new. This year Nicole and family headed to Bandera, the self-proclaimed cowboy capital of the world in deepest Texas and learned to ride Western style while staying on a working ranch.
Edit"Nation Branding" (Dr Keith Dinnie, Temple University Japan, www.brandhorizons.com)
Dr Dinnie's book titled, 'Nation Branding - Concepts, Issues, Practice' was published in Nov 07, and you can view an outline of the book by following the link to Amazon:
Nation BrandingThe book is about the ways in which whole nations (rather than just product or corporate brands) use branding techniques to improve perceptions of their nations, and to attract investment, tourism, and to promote exports from their respective countries. The book contains a case study on Japan that was contributed by a Japanese professor from Hitotsubashi University here in Tokyo.
PROFILEDr Keith Dinnie, MA, MSc, PhD
Associate Professor of Business
Temple University Japan (TUJ)
Tokyo
Associate Professor Dinnie is an expert on the emerging field of nation branding. He is the author of the world’s first academic text book on nation branding, ‘Nation Branding – Concepts, Issues, Practice’, published 2008 by Butterworth-Heinemann. He has delivered seminars, conference speeches and lectures in the UK, Germany, Iceland, Greece, China, and Japan.
Associate Professor Dinnie’s research interests focus on the application of strategic brand management techniques by national governments within the domains of export promotion, inward investment attraction, tourism promotion, and public diplomacy. Based on the issues and concepts covered in his recently published book on nation branding, he is now focusing particularly on nation branding activities conducted within the Asia-Pacific region.
He has published in various journals including Place Branding and Public Diplomacy, Journal of Customer Behaviour, The Marketing Review, Journal of Brand Management, Journal of General Management, and Corporate Communications: An International Review. He was invited to act as Guest Editor for the Journal of Brand Management special editions on Global Branding (2005) and Nordic Brands (2008). His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the emerging field of nation branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.
Email: keithdinnie@brandhorizons.com
Edit3/17/2008 BIZ NITE @ Roppongi Fifty-Seven
"Innovative Media Relations for Brands in Japan" (Dan O'Brien,
www.upstreamasia.com)
Edit2/18/2008 BIZ NITE @ Roppongi Fifty-Seven
20:00 "Research into Otaku Cool" (Drago Djourov,
Flamingo)
An in-depth look at the lifestyle and opinions of Japan's elsusive and influential uber-geeks...
Edit1/21/2008 BIZ NITE @ Roppongi Fifty-Seven
Advertising & Creative Arts (No. 7)
7:00 pm - 11:30 pm
Stereo Biz Nite Series: Bilingual Creative Networking Events
The next ACA will be held on January 21, (M) from 7:00pm and will feature a presentation by Tom Boatman on using strategic copy and slogan development as a tool for brand building and while getting the most out of your creative services vendor-client relationship.
About native creative
Founder of the creative boutique, native creative Y.K., Tom Boatman has more than 20 years of advertising experience. The first five of those were spent as a copywriter in the New York market. Later as an international creative director for Hakuhodo Inc. in Tokyo, he helped to build the global corporate brands of multinationals such as Honda, NEC, Kyocera, Mazda and Canon. Through native creative, he continues to focus on brand building, brand localization and slogan development for companies such as Nissan, Renesas Technology, NYK Line, Robert Half International, Komatsu and others.
Native Website (E) : http://gonative.jp/
Native Website (J) : http://gonative.jp/jpn/
About the ACA
The ACA is an open networking forum for account managers, planners, public relations specialists, creative directors, market researchers, designers, commercial artists and copywriters. This also includes everyone working in communications, marketing and other creative roles at corporations and other organizations. Most nights will feature short presentations on recent industry trends.
This event is open to the public so please invite friends and acquaintances to join!
Entrance: ¥1,000
NOTE: 10/29 Monday's Biz Nite session will start from 19:30...
Presentation: Design Contest: Cut And Paste
C&P Website EnglishC&P Website Japanese
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